World Shopper Conference

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In 2009, the World Shopper founder – an automotive Customer experience specialist with 20+ years in business – went on a multi-continental journey studying the car buyer experience in 11 countries, in 25 brands.

The conclusions were clear: Car Business need to be more Customer-centric and
more open to Innovation to assure it’s sustainability.

…to Innovation.

 

Fonte: World Shopper

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