#webinar The Future of Market Research

Resultado de imagem para Future of Market Research esomar

Where to from here?

Over the course of 12 months, ESOMAR is delighted to be hosting a series of discursive webinars with many of the leading thinkers and practitioners within our profession.
In its role as an industry thought leader – or challenger! – this webinar series will try and tease out what people believe must and will be the foundations of what our profession needs to become, and embrace.
Through a series of interviews and discussions with high-level stakeholders from within our industry and beyond, we hope to provide a lens to the future that will allow our global audience to directly engage with, and participate in, the (re-)defining of our industry.

It’s research but not as we know it…

If we agree that the industry needs to change then we are going to need a different mindset. Our current model may well need to adapt with a far great emphasis on ‘output’ in the form of insights than on better technology and process. So, how do we do this? Are there other sectors we can learn from?


Finn Raben

Finn Raben (moderator)
Director General, ESOMAR

Finn Raben is a “third culture child” who was born in the Far East and grew up in Europe and the Middle East. He went to university in the Netherlands and Ireland, is an Honours graduate in Languages, with Post-Graduate degrees in Business Administration & Marketing Management and speaks four languages fluently.

He has spent most of his working career in Market Research, and prior to joining ESOMAR, had worked at Millward Brown IMS in Dublin, AC Nielsen, TNS and most recently at Synovate.

Finn is a passionate fan and advocate for the research community in all its guises – analytics, research, insight and consultancy – and works very closely with the ESOMAR Council to ensure our Society is “fit for purpose” for both the current, and next, generation of researchers…#IAMAPROUDMARKETRESEARCHER

Finn is an ex Officio Director of MRII, the online educational institute partnered with the University of Georgia (USA); he serves as an external examiner at the International School of Management in Avans University (Breda, NL) and has recently been invited to join the advisory board for the Master’s of Marketing Research programme at Southern Illinois University Edwardsville.

Ian McVey

Ian McVey
Head of Enterprise Sales, Northern Europe, Qualtrics, UK

Ian McVey leads Qualtrics’ Enterprise Division across Northern Europe and is a Director of the UK Business. He graduated from Oxford University with a Masters in Engineering and from London Business School with a Masters in Business Administration before setting out on a career in technology, with over twenty years experience in sectors ranging from data centres and telecoms to outsourcing and software, at leading technology companies including Microsoft, CSC and Interxion.

Ian opened Qualtrics’ London office in June 2015 following the launch of its European HQ in Dublin in 2013. From its roots in Utah, Qualtrics has grown globally to become the leading enterprise insight platform, working for 8500 public and private organisations in every sector, including half of the Fortune 100 and 99 of the top 100 business schools.

These organisations depend on Qualtrics’ software-as-a-service expertise to capture employee, customer and market insights in one place, both easily and quickly. By collecting and analysing voice of the customer, customer satisfaction, employee engagement, brand, market, product concept and employee feedback, Qualtrics enables informed, data-driven business decisions.

John Kearon

John Kearon
Chief Juicer, BrainJuicer, UK

John Kearon is Chief Juicer and Founder of BrainJuicer Group PLC. Dubbed the “Steve Jobs of Market Research”, John continues to lead BrainJuicer, now regarded as one of the leading innovators in the international market research industry.

John’s role in conceiving, inventing and leading BrainJuicer made him Ernst & Young’s ‘Emerging Entrepreneur of the Year’ in 2005. BrainJuicer has been twice winner of the ESOMAR award for Best Methodology in 2005 and 2007, and John was awarded the Advertising Research Foundation’s Gold Award for Great Mind/Research Innovator of 2008. Most recently, John was awarded the 2013 NGMR Disruptive Innovator Award in the Thought Leadership

Mario Callegaro

Mario Callegaro
Survey Research Scientist, Google, UK

Mario Callegaro focuses on measuring users’ feedback and consults on numerous survey and market research projects in terms of study design, questionnaire design, sampling, and reporting.

He is associate editor of Survey Research Methods and on the editorial board of the International Journal of Market Research. He published an edited book titled Online Panel Research: A Data Quality Perspective and his new book: Web Survey Methodology is available as of June 2015.



Deixe uma resposta

Esse site utiliza o Akismet para reduzir spam. Aprenda como seus dados de comentários são processados.