Editor’s Note: Today the ever-provocative marketer Romi Mahajan shares his thoughts on some ways market research firms can improve. I think you’ll agree this is an outside-the box list.

1. Offer real-time insights
2. Take bigger risks
3. Connect to the C-suite
4. Hire writers who understand idiom
5. Build more cooperative communities
6. Take macroeconomics more into account
7. Separate signal from noise in International markets
8. Incorporate political shifts into market-thinking
9. Connect with outbound marketing firms
10. Take an audience-first approach