October 12, 2012 By Romi Mahajan 0 Comments
Editor’s Note: Today the ever-provocative marketer Romi Mahajan shares his thoughts on some ways market research firms can improve. I think you’ll agree this is an outside-the box list.
- Offer real-time insights
- Take bigger risks
- Connect to the C-suite
- Hire writers who understand idiom
- Build more cooperative communities
- Take macroeconomics more into account
- Separate signal from noise in International markets
- Incorporate political shifts into market-thinking
- Connect with outbound marketing firms
- Take an audience-first approach