Consumers use. Shoppers buy. Consumer Marketing builds ‘passive’ awareness. Shopper Marketing focuses on the ‘active’ purchase decision making process. So creating successful Shopper Marketing requires thoughtful attention to a shopper’s emotional and rational behaviour at every touchpoint, from sofa to sale.
Shoppers consciously and sub-consciously filter the thousands of messages they are bombarded with. We understand this vision processing and information filtering, how brand cues activate reward centres in the brain and help shoppers navigate the store. This knowledge, coupled with deep insights we uncover about your brand, form the basis of our activities, influencing our choice of media and mechanic to disrupt, engage, and educate shoppers at just the right point in their journey.