O futuro da pesquisa de marketing

O futuro da pesquisa de marketing está sendo ameaçado por deficiências de qualidade, amostras menos representativos e entrevistadores profissionais estão pegando a folga onde os outros se desdobram, só para prejudicar ainda mais a credibilidade das informações. O futuro da pesquisa de marketing ainda é brilhante, mas uma mudança significativa em termos de como nós pensamos sobre o que fazemos é iminente.

 

The future of marketing research is being threatened by increased shortcomings in data quality. Falling survey participation rates are producing less representative samples, and professional survey respondents are picking up the slack where others have bowed out, only to further jeopardize the credibility of the data. But while these traditional methods are coming under fire, new and incredibly rich sources of information are availing themselves to marketing researchers at explosive rates. The future of marketing research is still bright, but significant change in terms of how we think about what we do is imminent.

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