News and Insights, January 2012

   Top News
Report: Consumer Media Usage Across TV, Online, Mobile and Social
Almost one in three U.S. TV households – 35.9 million – owns four or more televisions, according to Nielsen. (full story)
In Latest Survey, Canadians Cite Pessimism and their Reluctance to Open Wallets
As the end of 2011 draws near, Canadians are doubtful about job prospects, their personal finances and whether it’s wise to spend money right now, according to a new Nielsen survey.(full story)
Hong Kong’s Digital Landscape is Dynamic and Evolving
Internet access in Hong Kong has become near-ubiquitous, as 87 percent of consumers there have used the Internet in the past year, outpacing neighboring markets like Singapore, Malaysia, Philippines, Thailand and Indonesia. (full story)
CES 2012: Tablet Buzz on Decline, TV Talk on the Rise
With less than a week until CES, NM Incite looked at how the conversation has shifted from 2011 to 2012. Comparing the share of pre-CES buzz in consumer electronics, NM Incite found that tablets were the only category to decline in percentage of buzz, from 31 percent to 23 percent. TVs made the steepest gains year-over-year, doubling to 21 percent. Gaming-related discussion also saw significant increases in its buzz levels, doubling from 8 percent in 2011 to 16 percent in 2012. (full story)
   Nielsen Tops of 2011
Nielsen looks at the top online destinations and mobile platforms of 2011 (full story)
Nielsen looks at the the most-watched TV programs during 2011 (full story)
Nielsen looks at the top DVD and book titles of 2011 (full story)
Nielsen looks at the most effective TV advertisements of 2011 (full story)
   More News
Friends & Frenemies: Why We Add and Remove Facebook Friends
To friend or to de-friend, that is the question. New research from NM Incite, a Nielsen McKinsey company, reveals that there are innumerable factors that help Facebook users decide to add a friend or cull someone from the fold, though knowing someone in real life is the top reason cited for friend-ing someone (82%) and offensive comments are the main reason someone gets the boot (55%). (full story)
App-Happy with Android: The Most Popular Android Apps by Age
Facebook and apps from Google like Gmail and the Android Market are the most popular smartphone apps among Android owners according to Nielsen’s latest research on smartphone usage. (full story)
Rural Russia – A Vast Market of Opportunities
When considering the business landscape in Russia, it is often only the urban population that is considered, missing almost 38 million people that make up about 27 percent of the rural country population. This equates to the whole population of Poland and almost seven times the population of Denmark. As the biggest country in the world by square kilometers/miles, Russia’s emerging rural landscape is brimming with opportunities for expansion. (full story)
   Webinar Download
Webinar: State of Social Media 2011
In the U.S., social networks and blogs reach nearly 80 percent of active U.S. Internet users and represent the majority of Americans’ time online. As the social media landscape continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content.This webinar takes an in-depth look at the latest social media trends including:

  • Impact of social media on the consumer and their purchasing behavior
  • Demographics of social media
  • Social media landscape and platforms that are driving engagement
  • Trends in mobile usage across social media platforms
  • Relationship between social media and brands – How many social networkers follow a brand vs. a celebrity?

(download webinar)

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