Multi-Generational Marketing: A Must For Any Brand

Remember the days when one marketing approach generally worked pretty well?  They’re gone.

Unless your brand appeals only to one audience demographic, you must tailor your branding, marketing strategies and tactical executions to four distinct generations: Baby boomers, Gen X, Millennials and – fast-moving, soon-to-take-over-the-world – Gen Z.

You must pay particular attention to Gens Y and Z, which combined, will comprise more than 50 percent of the workforce in 10 years, according to the Department of Labor.

Today, we’re amid a marketing perfect storm, with every generation – actually, every individual – hungry for and expecting marketers to engage when, where and how they choose.  One size definitely doesn’t fit all.

Never before in history have different generations had to be marketed to so distinctly. What makes it so particularly challenging, is that each has different patterns of behavior and preferences for engagement.

Is your brand up for the challenge?

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Brand Quaterly

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