Mintel opens in Brazil


BRAZIL — Mintel has opened a new office in São Paulo providing research and analysis into changing Brazilian consumer habits.

The team will cover all consumer categories, publishing a series of reports in both English and Portuguese on consumer markets in Brazil. They will focus on data and analysis of the five separate regions of Brazil and also cover segmentation, market share, retail environment and consumer profile intelligence.

Clients will have access to customised saved search functionality and consulting analysis services. Leading the team will be Sebastian Concha as director of research in Latin America, who will be joined by senior analyst Jean Manuel Gonçalves, Naira Saito as senior food analyst, Lucas Marangoni as senior drink analyst amd Sheila Salina as senior consumer and lifestyles analyst.

Peter Haigh, global CEO at Mintel (pictured), said: “Our new Brazilian report series will deliver unique insight into one of the world’s most dynamic consumer markets, enabling our global client base to understand, evaluate and anticipate the Brazilian consumer marketplace. With so many developments in the near future for brands to capitalise on – including a positive economic outlook, a growing middle class, fast development of the North-East region, and the future hosting of the world’s largest sporting events – the consumer landscape in Brazil has never been more exciting.”

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