Millward Brown has developed the next generation of brand metrics — Power, Premium and Potential — to provide brand owners with guidance on investment and brand strategy to deliver financial growth. The framework is based on new key learning about how successful brands develop meaning, differentiate themselves and create salience.
Our new model, the Meaningfully Different Framework, will serve as the backbone for all of our solutions and brand advisory services. The first offer using the framework is a significant advancement of our signature BrandDynamics™ solution. Additional solutions will be launched throughout 2013.