ESOMAR is thrilled to launch a new series of webinars held throughout the year on the ‘Future of Market Research.’ The webinars will involve interviews and discussions with thought leaders and practitioners within our profession and will be moderated by ESOMAR Director General, Finn Raben.
The first in the series, held 5 April, 14.00-15.00 CEST, will set the scene, with our first discussion on the “next generation” of researcher, and indeed, research company…
Over the last 12 months ESOMAR has been involved in a number of different research initiatives which have looked to define and quantify the future of the research industry.
Join us and Elizabeth Norman (Elizabeth Norman International), Lucy Davison (Keen as Mustard Marketing) and Simon Chadwick (Cambiar), for a short overview of the results of each of these initiatives and then join the discussion on what these results mean for the profession.
Merging data streams, Big Data, machine learning, robotics, start-up’s, wearables, IoT and market disruption. Just some of the challenges and opportunities facing suppliers of market research now and in the future. How do research agencies cope? What are their plans and strategies to cope in an ever changing world? What does the professions future look like from their perspective?
Join the discussion with Eric Meerkamper (RIWI), Judith Passingham (Ipsos) and Knut Aasrud (Norstat).
How do clients see the future of research? Will research remain the voice of the consumers central to the decision making process inside organisations? What is the future role of the client side researcher? These and many other questions on the future of client side research will be discussed.
Join the discussion with Christian Kurz (Viacom International Media Networks), Joachim Rittchen (Roche Pharma AG) and Madhumita Chakraborty (PepsiCo).
ESOMAR is the essential organisation for encouraging,
advancing and elevating market research worldwide.
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