ESOMAR Latin America 2016

Despite the financial global crisis, Latin America has lived through a decade of diligent financial resilience and steady social progress, but now it is at a crossroads. If the region is to preserve its achievements and to continue a positive trajectory, structural issues must be addressed.
“To secure social and financial inclusion, reduce poverty and protect the environment, the region needs to invest in cutting-edge research, emerging technologies and innovative business models“. *
ESOMAR LATAM 2016 provides an interactive platform to learn and connect with the research leaders of the region aiming to set a research renovation agenda. How to renovate research methodologies to solve business and social challenges?

*World Economic Forum on Latin America 2015
Note: Simultaneous translations in Portuguese and Spanish available.

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Overview

Despite the financial global crisis, Latin America has lived through a decade of diligent financial resilience and steady social progress, but now it is at a crossroads. If the region is to preserve its achievements and to continue a positive trajectory, structural issues must be addressed.
“To secure social and financial inclusion, reduce poverty and protect the environment, the region needs to invest in cutting-edge research, emerging technologies and innovative business models“. *
ESOMAR LATAM 2016 provides an interactive platform to learn and connect with the research leaders of the region aiming to set a research renovation agenda. How to renovate research methodologies to solve business and social challenges?

*World Economic Forum on Latin America 2015
Note: Simultaneous translations in Portuguese and Spanish available.

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Delegates insight

An eclectic mixture of Senior Executives from Latin America and beyond represent the following company profiles:

  1. Research agencies: global, regional and local
  2. Client side agencies: global, regional and local
  3. Marketing sector / boutique agencies
  4. Advertising sector / communication & media agencies
  5. Business consultancies and marketing intelligence divisions
  6. Academics, young graduates and digital start ups

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