Research is about asking the right People, the right Questions, and Understanding their answers. However, when it comes to conducting research outside your own country, there are several keys to a successful execution. Join SSI’s Client Development Director Rosie Ayoub and Client Services Director Michael Petri during a compelling webinar on international research. You will learn about important aspects like:
- How to adapt sampling practices to international research
- How to locally adjust the questionnaire design
- Understanding cross cultural scaling
- The importance of understanding the local culture and its impact on research
This webinar is based on frequent questions and need for assistance that we get from our clients around the world. International research comes with a unique set of challenges and we’ll be sharing our best practices.