Are Online Panels the “Black Sheep” of Market Research?

New Article

Are Online Panels the “Black Sheep”
of Market Research?

By Adriana Rocha

Anyone reading the numerous articles posted about online panels recently will probably agree with me that the market research industry has named online panels as the “Black Sheep” of the industry. It seems that everybody agrees the golden days of panel companies are over, that panels are the responsible for the poor data quality of online surveys, the ones that have created professional survey takers, and the list of bad things about online panels goes on and on….
And you, what are your thoughts?  Read the full article and join the discussion on Greenbook blog or LinkedIn.

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