In innovation, the path of least resistance can lead to mediocrity. A form of Darwinism drives organizations as they decide which ideas to launch. But instead of “survival-of-the-fittest,” it’s “survival-of-the-safest.”
Innovation stage gates generally reward predictability, proof points, and past successes. And so the ideas that rise to the top result in more of the same. Innovation in many organizations is influenced more by risk aversion than by whether the ideas themselves are truly remarkable.
That’s how we end up with 352 distinct types or sizes of toothpaste sold at retail in the US, all claiming to whiten teeth, reduce plaque, curb sensitivity, and fight gingivitis, sometimes… Read More