73% dos consumidores em todo o mundo esperam gastar a mesma quantidade ou menos em presentes de Natal.

73% dos consumidores em todo o mundo esperam gastar a mesma quantidade ou menos em presentes de Natal em relação a 2010, de acordo com pesquisa realizada pela Nielsen em 56 países.

Global Holiday Shopping: Books, Clothing and Tech to Crowd Santa’s Sleigh

November 15, 2011

Nearly three-quarters (73%) of consumers around the world expect to spend the same amount or less on holiday gifts compared to last year, according to a recent Nielsen global survey of online respondents in 56 countries. The survey shows that nearly half (48%) of global respondents expect to spend about the same amount of money, one-quarter (25%) plan to spend less and 11 percent expect to spend more. Fifteen percent don’t know or do not purchase holiday gifts.

Consumers planning to spend more than last year on holiday gift giving are in the minority, but those that are planning to increase spending are concentrated in the Asia Pacific and Middle East regions. Europe dominates the top 10 list of countries with the largest percentage of consumers planning to spend less this year.

Top 10 Countries with Consumers Intending to Spend More than Last Year on Holiday Gifts
Percent of consumers planning to spend more on holiday gifts
Indonesia 24%
Vietnam 23%
India 21%
Brazil 21%
Egypt 19%
China 17%
Saudi Arabia 17%
Peru 16%
Philippines 15%
Pakistan 15%
Source: Nielsen Global Holiday Spending Expectations, Q3 2011 Global Online Survey
Top 10 Countries with Consumers Intending to Spend Less than Last Year on Holiday Gifts
Percent of consumers planning to spend less on holiday gifts
Portugal 67%
Greece 57%
Ireland 57%
Hungary 48%
Italy 48%
South Africa 46%
Mexico 45%
Romania 43%
USA 41%
UK 38%
Source: Nielsen Global Holiday Spending Expectations, Q3 2011 Global Online Survey

Books, Technology and Clothing Top Gift-Giving List
The product categories likely to get a sales boost this holiday season include books, clothing and technology, where more than half of global online consumers expect to spend more or about the same as last year.

Regionally, holiday shopping preferences vary for the top five gifts where consumers plan to increase spending compared to last year. Technology products are at the top of the list in Asia Pacific and Middle East, toys in North America, books in Europe and clothing in Latin America.

Top 5 Gifts on Which Consumers Plan to Spend More
Asia Pacific Europe Latin America Middle East/Africa North America
Technology Books Apparel Technology Toys
Apparel Toys Vacation Apparel Gift Cards
Books Technology Technology Books Technology
Vacations Apparel Books Bedroom/Bathroom Accessories Apparel
Jewelry Vacation Bedroom/Bathroom Accessories Vacation Video Games/Consoles

While holiday traditions and celebrations differ across the globe, celebrating within a holiday budget is universal. Many consumers still grappling with a sense of economic uncertainty are in a recessionary mindset. As a result, continued spending restraint in many parts of the world will likely have an impact on consumers’ holiday gift-giving budgets.

http://blog.nielsen.com/nielsenwire/consumer/global-holiday-shopping/

Anúncios

Deixe uma resposta